Data Collection Media - Chapter 2 - Questionnaire Design

Interviewer- Administered Interviews

             

• Queries can be dealt with
• Misunderstandings corrected
• Deeper responses to open questions can be gained – what else?

Face To Face

• Advantages
• Access to respondents
• Survey control
• Speed
• Ability to show prompt cards / product samples etc
• F2f computer aided personal interviewing
• Eg, randomize order of response options
• Disadvantages
• Cost
• Accuracy of data can be influenced by interaction

Telephone Administered Questionnaires

-          Advantages

o   Cost / speed

o   More anonymous – sensitive questions

-          Disadvantages

o   Not able to show prompts

Self Completion Surveys

-          Can benefit from complete absence of interviewer

-          Paper questionnaires

-          Web self completion

o   Visual medium