Chapter 9: On Line Questionnaires
- Replicating existing approaches
- Progress indicators
- Minimise number of mouse clicks
- Study showed write in boxes and drop downs gave greater dispersion of responses than did radio buttons
- Flat lining
- Don't know / not answered codes
o Pop box confirming no answer
o Need to make clear that dk / na are not part of a scale
- Enhance experience
o Drag and drop
- Keeping respondents on side
Chapter 10: Piloting the Questionnaire
- Reliability
- Validity
- Error testing
- Types of pilot surveys
- Cognitive testing
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