Friday, February 11, 2011

Chapter 9 and 10

Chapter 9: On Line Questionnaires

 

-          Replicating existing approaches

-          Progress indicators

-          Minimise number of mouse clicks

-          Study showed write in boxes and  drop downs gave greater dispersion of responses than did radio buttons

-          Flat lining

-          Don't know / not answered codes

o   Pop box confirming no answer

o   Need to make clear that dk / na are not part of a scale

-          Enhance  experience

o   Drag and drop

-          Keeping respondents on side

 

 

Chapter 10: Piloting the Questionnaire

 

-          Reliability

-          Validity

-          Error testing

-          Types of pilot surveys

-          Cognitive testing

No comments: