Chapter 11: Response Effects of the Mode of Collection

 

Two Very Different Questions about Mode of Data Collection

-          What is the marginal effect of mode of data collection on survey statistics (assuming all other attributes of the design are the same as a face to face survey)

-          Would a telephone survey get the same result as a face to face survey (given all the differences in the way we conduct surveys in the two modes?)

-          Different procedures tend to be chosen for one mode than for another.

-          A telephone survey is a bundle of methodologies

 

 

Properties of Media of Communication

 

 

Applying Theories of Mediated Communication to Survey Research

 

 

Findings from the Telephone Survey Literature

 

-          Expressions of enjoyment of interview

-          Pace of interview

-          Detail of answers on open questions

-          Item missing data rates

 

 

Interaction Effects of Mode and other Design Characteristics on Responses

 

-          Social desirability effects on telephone

-          Cognitive demands of the survey question and mode

-          Mode effects and interviewer effects

 

 

Survey Costs and the Mode of data Collection

 

 

 

Cost and Error Modeling With Telephone and Face to face Surveys

 

-          Dual frame survey designs