- sample surveys consist of (relatively) systematic, (mostly) standardized approaches to collecting information on [subjects] through questioning systematically identified samples
- Four basic developments
o sampling
o inference
o measurement
o analysis
- multistage area probability sampling à made it possible to draw true probability samples of large unlisted geographically dispersed populations.
Developments in Survey Research since 1980
- reducing survey costs
- falling response rates
- evolving survey technology
- refining the science of survey questions
o Tanur: Questions about Question
o Tourangeau:Psychology of survey response
- Augmenting surveys with other information
- Increasing survey complexity
- Total survey error
- contemporary US survey industry
o RTI International
o Westat
o Rand
- Internationalisation of survey research
No comments:
Post a Comment