- Dated 2005 à that's 6 year's ago – a lot has happened then in the media space.
- How many online questionaires are from a panel, vs from a probability sample
- How many course participants are members of online survey panels / have completed online survey.
- For online questionniares, sampling error can arise when all but a small portion of the anticipated respondent set is alienated (and so fails to respond) as a result of disregard for varying connection speeds, bandwidth limitations.
o What does this statement mean
§ Can't measure sampling error from non-probability survey
- Author's commitment to design (not) à look at first paragraph for section 3.
- None of the guidelines are particularly innovative in their own right.
- What is novel – fact that applicable guidelines from these disparate sources have been collated into a unified set, which is presented methodically in order to comprehensively support on line questionaire design.
- Not adviseable to use "magnitude estimate questions" online because they are generally effective only when researcher is physically present to explain how to use such questions.
- Didn't mention (as far as I could see) use of progress meter)
More Thumbs Down On Eye Candy in Surveys - 2009
- Preference for plain text over rich text
- Rich text à chosen by lifestyle group à online savy
- Main difference : slider bars vs radio buttons
- Higher straight lining on plain text à but are sliders any better
- Best approach à let respondents chose interface, although that may not be practical.
Trying Hard to Engage
- Bad questionnaire design
- Try and emulate face to face experience
- Use avatar – people are not fooled into thinking it's a person
Placement and Design of Navigation Buttons in Web Surveys
Causes of Survey Incompletes – Why Panellists Say They Abandon Surveys
- see survey
The Usability of Web Surveys
Kiss
- web survey should behave like every other web application
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GW Comment
- Mish mash of points (dogs dinner)
- Design of article itself is poor à doesn't give author much "design" cred.
- Can I find more recent article about design of online questionnaires.
- Design of online questionnaires could benefit from theory of visualisation ??like that driving ggplot2.
- Check handbook of surveys.
- Check survey blog / other blogs
- What is example of outstanding online questionnaire
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