The Superpollsters – How They Measure and manipulate Public Opinion In America

 

-          David W Moore

 

-          criticisms of Shere Hite

 

-          George gallop

 

-          Public Opinion Quarterly

 

-          Lou Harris

 

-          Elmo Roper

 

-          Harris à projective questions

 

o   describing a situation in a very negative or positive way, and asking if respondent agrees / disagrees.

o   to reflect arguments being made at time by both supporters and opponents of Nixon, to determine which ones seemed most acceptable to public, and to see how these arguments fared over time.

 

-          public opinion is what the pollsters say it is

-          pat caddell

-          Peter Hart

-          Irwin (Tubby ) Harrison

-          Robert Teeter

-          Richard Wirthlin

-          media pollsters

-          Warren Mitofsky